The Pokii Eatery engagement was a from-scratch brand and launch system for an independent Hawaiian restaurant in Houston — naming through every printed and digital surface a guest sees on opening day.
What’s in scope
- Naming and identity. The name itself, plus the logo, type system, color palette, and pattern language.
- Brand guide. A working document covering voice, visual rules, and applications so the restaurant could keep things consistent post-launch.
- Packaging. Bowls, bags, takeout cups, gift cards, branded merch.
- Menu and print collateral. Food menu, beverage menu, brochures, in-store signage.
- Digital launch assets. Social-ready graphics and launch-week content.
