About
Brand to back-end. End to end. No vendor sprawl.
Coates Media is a tech-and-marketing studio for service-based businesses. The whole stack — strategy, brand, design, web, custom apps, CRM, and the automation that ties it together — runs out of one place, with the same people working on it end to end.
Why this exists
Most growing service businesses end up with a brand agency, a web vendor, a paid media contractor, a CRM consultant, and a freelancer or two — none of whom talk to each other. The campaigns run, the leads come in, and nobody owns what happens after the form submit. The CRM fills with duplicates. Attribution is a guess. The website is a museum of three different brand updates.
Coates Media exists to replace that. One studio runs the brand, the site, the ad accounts, the CRM, and the automation that connects them. The disciplines stay connected because the work happens in one place, not because five vendors had a kickoff call.
How we work
Marketing is the headline. Brand, design, and the tech stack underneath are how it actually ships. The disciplines stay connected because the same studio runs them.
Engagements aren't shaped around 'who's available this week.' They're shaped around what the work actually needs. Less overhead, fewer handoffs, fewer things that fall between cracks.
If a CRM is held together with workarounds, we don't add another. If a website is fighting its own stack, we don't bolt on plugins. The right long-term fix beats the cheap short-term patch — and we'll say so.
Every scope comes with what's in, what's out, what's risky, and what we'd push back on. No surprise pricing, no scope-creep games, no theatrical urgency.
The stack
Tools are chosen per project — but these are the ones we use most. Picked because they're solid, well-supported, and integrate cleanly with everything else on the list.
n8n
Marketing automation, integrations, workflow infrastructure
Zoho / HubSpot / GHL
CRM architecture — adaptable to your platform
Astro / Next.js / WordPress
Web stacks chosen per project
Anthropic Claude
AI assistance inside workflows and tooling
Cloudflare
DNS, CDN, hosting, edge functions
Meta / Google
Paid media, ad platforms, conversion APIs
Postgres + pgvector
Data storage and retrieval-augmented context
Playwright
Browser automation where no API exists
The operator
Founder. Lubbock, TX.
Coates Media was founded by Alexis "Lexi" Coates and runs out of Lubbock, Texas. The studio blends creative and technical work into one offering — design, strategy, code, CRM architecture, and the operations that hold a marketing function together.
The discipline mix is the point. The same person who can hand you a brand guide can also architect your CRM, write the SQL behind your attribution report, and build the automation that routes a Meta lead to the right team. That's what makes the work integrated instead of just adjacent.
The studio works with founder-led service businesses — fitness, hospitality, music, beauty, restaurants, multi-location franchises — clients who need real marketing infrastructure but don't want to coordinate five vendors to get there.