Services

The whole marketing stack.

Three lanes. One studio. No vendor sprawl.

Coates Media handles every discipline that touches your marketing. Engagements typically span more than one lane — that's the point. The list below is the menu; the actual scope gets shaped to what your business needs.

01

Marketing

The lead function — strategy, paid media, lead generation, and the lifecycle that runs after the form submit. The work that actually moves the pipeline.

Marketing strategy & operations

The plan and the operating rhythm behind it.

  • Audience, channel, and offer strategy grounded in what the business actually sells
  • Quarterly planning, KPI definition, and reporting cadence
  • Hands-on execution support — not a slide deck, an operating plan

Scoped per engagement

Paid media

Google, Meta, and the tracking that proves it worked.

  • Campaign setup, creative briefs, audience targeting, and ongoing optimization
  • Conversion tracking that ties spend to enrolled customers, not just form fills
  • Clear monthly reporting — what worked, what didn't, what's next

Management fee + ad spend, scoped per account

Marketing automation

The plumbing between your channels, CRM, and team.

  • Custom n8n, Zapier, or Zoho Flow workflows for lead intake, dedup, routing, and follow-up
  • Lifecycle email and SMS sequences with logic, not just blast sends
  • Integration with your existing CRM, ad accounts, and data warehouse

Scoped per workflow set

Lead generation & routing

Get the right lead to the right person, fast.

  • Inbound form, ad, and chat lead capture across channels
  • Source attribution and routing rules per location, team, or service
  • SLA-driven follow-up with escalation if a lead goes cold

Scoped per project

02

Design + Brand

Identity and the things people see. Brand systems that hold up across every surface — packaging, print, photography, web, signage.

Brand identity

Naming through logo system and brand guide.

  • Logo, typography, color, pattern, and voice rules
  • Brand guide your team can actually use post-handoff
  • Application across the surfaces that matter for your business

Scoped per project

Print & digital collateral

Menus, brochures, ads, packaging, signage, social.

  • Designed inside your brand system, print-ready or platform-ready
  • Templated where it makes sense so your team can produce more without us
  • Per-location variants for multi-site businesses

Per piece or retainer

Photography & video

Product, brand, and content shoots when you need them.

  • On-location product, food, and brand photography
  • Short-form video for social and ads
  • Asset libraries organized for downstream marketing use

Day rate + production

Web design

Sites that look right and convert.

  • Visual design grounded in your brand system and the actual user flow
  • Templates and components your team can extend
  • Handoff to the build engagement (or we do both)

Scoped per site

03

Web + Tech

The infrastructure that keeps marketing running without babysitting — sites, CRMs, custom apps, integrations, and the automation behind it all.

Web development

WordPress, Astro, Next.js, custom — pick the right tool.

  • Full builds on WordPress / Elementor or modern static stacks (Astro, Next.js)
  • Performance, accessibility, and SEO baked in — not afterthoughts
  • Deploy pipeline, version control, and a CMS your team can actually use

Scoped per site

CRM architecture

Your CRM, designed to actually be used.

  • Custom buildouts on Zoho, HubSpot, GoHighLevel, or whatever platform fits your business
  • Module design, picklists, attribution fields, automation rules, and reporting structure
  • Migration from spreadsheets or the CRM you've outgrown — or integration with the one you already have

Scoped per engagement

Data & analytics

SQL-heavy reporting that answers the actual question.

  • Custom dashboards in Zoho Analytics, Looker Studio, or whatever your stack uses
  • Attribution analysis that connects ad spend to closed revenue
  • Recurring reporting set up so it runs without manual rebuilds

Scoped per project

Custom integrations & apps

The thing that doesn't exist yet — we build it.

  • Meta apps (Lead Sync, Conversions API), Google Cloud, custom API integrations
  • Browser automation with Playwright for tasks no API supports
  • Internal tools for your team — admin panels, dashboards, workflow apps

Scoped per project

How it works

No agency game. Real estimates, named tradeoffs.

01

Brief

Tell us what you're trying to do. We come back with a scope that names what's in, what's out, and the tradeoffs.

02

Build

Direct work, regular check-ins, no account-manager layer. You're talking to the person doing the work.

03

Hand off or stay on

Documented handoff so your team can run it, or a retainer if you'd rather we keep operating it.

Have a project?

Tell me what you're trying to build.