A full identity, product, and collateral system for Masakali, an independent wellness resort in Bali. The work spans the brand foundation through the things a guest actually touches on property, plus the website design.
What’s in scope
- Identity system. Logo, typography, color, and the rules for how the brand shows up across surfaces.
- Packaging. Product line packaging for the resort’s branded goods — labels, boxes, accent pieces.
- Print collateral. Menus, brochures, room collateral, and signage.
- Web design. Full site design — layout, visual system, and page structure. (Design only; development handled separately.)
- Marketing assets. Supporting digital and print materials for guest-facing campaigns.
Approach
The whole brand is built around the idea of balance — it’s literally in the logo. The balancing rocks represent what the resort is about: nature and luxury, work and play, stillness and excitement, indulgence and healthy habits. Every design decision filters through that tension. The identity holds restraint and warmth at the same time so the brand reads consistently from a menu card up to packaging on a shelf.
